In today’s hyper-connected world, success isn’t just about what you’ve done — it’s about what you’re known for. Your professional reputation is your most powerful currency. It travels further, opens more doors, and holds more weight than any résumé bullet point ever could.
Think about the last time someone recommended a service, product, or person to you. You probably didn’t ask for a full breakdown of their credentials. You trusted the reputation. That’s how hiring works, too — especially at the mid- and senior-levels. Leaders aren’t just looking for capability; they’re looking for credibility, alignment, and trust.
A résumé can only say so much. But your reputation — what others consistently say about you — tells the real story. It reflects your consistency, your values, your impact, and your ability to lead and collaborate.
So how do you become known for something?
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Define Your Narrative: What do you want to be recognized for? Whether it’s strategic thinking, operational excellence, or team-building — clarity is key.
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Show Up With Intention: Share your perspective on LinkedIn. Offer value in meetings. Speak up on topics you care about. Over time, people will associate you with those ideas and attributes.
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Deliver — Every Time: A reputation is built on consistency. Under-promise and over-deliver. Be the person others trust to follow through.
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Build Real Relationships: Your reputation is carried by others. Stay top of mind by nurturing your network, celebrating others, and being generous with your expertise.
Remember: in a noisy market, visibility matters — but credibility is what sticks. Be intentional about what you’re known for, and make sure your digital and real-world presence align with that identity.
Because when your name comes up in a conversation, you want people to say, “You need to talk to them.”
Curt Skene
FOUNDER
Career Network Club