Most professionals focus on resumes and job boards — but that’s not where the best jobs are found, and it's not how hiring decisions are made. This module teaches the 20% that truly moves the needle: how you think, how you're perceived, and how you build meaningful opportunity pipelines.

1. Your Mindset Is Your Market Value

“The thoughts you carry shape the offers you attract.”

• Commonly Overlooked: Professionals believe the job search is external — but it starts in their head.

• Teach: Self-worth, not résumé formatting, is often the biggest blocker.

• Tools: Mindset audit, belief mapping, self-talk script rewrites.

Teaching Tip: Help them discover if they feel “unworthy” or “over-worthy.” Both sabotage the process in different ways.

2. Your Network Needs a Narrative

“People can't refer you if they can't explain you.”

• Commonly Overlooked: They assume their experience speaks for itself.

• Teach: Clear career narrative, value proposition, and ideal role clarity.

• Tools: 30-second pitch builder, “Talk-About Template,” LinkedIn profile check.

Teaching Tip: Show them how to become talk-about-able — make their story so compelling people share it with others.

3. Job Boards Are Where Careers Go to Die

“If you’re only applying online, you’re in the slow lane.”

• Commonly Overlooked: Applying online is a tiny part of what gets people hired.

• Teach: Hidden job market, warm introductions, value-first networking.

• Tools: Outreach templates, target company map, bridge-building emails.

Teaching Tip: Encourage 80% of their time to go toward creating conversations, not sending résumés.

4. Your Online Presence Is the Interview Before the Interview

“They’ve Googled you before you even show up.”

• Commonly Overlooked: They polish résumés but ignore LinkedIn and personal Google results.

• Teach: Brand consistency, thought leadership, testimonials, and social proof.

• Tools: LinkedIn audit checklist, social proof builder, online impression audit.

Teaching Tip: Show how their digital footprint is silently shaping recruiter and hiring manager opinions.

5. You’re Being Interviewed in Every Conversation

“Interviews are just formalized conversations — and conversations are informal interviews.”

• Commonly Overlooked: They prepare only for scheduled interviews and forget the power of every interaction.

• Teach: Curiosity, storytelling, framing accomplishments, asking smart questions.

• Tools: Story library, “humble brag” practice, conversational confidence booster.

Teaching Tip: Teach how to “show up powerfully” in all moments — from Zoom chats to coffee meetings.

6. Your Offer Is Shaped Long Before the Offer Letter

“Positioning happens early — and it determines your pay.”

• Commonly Overlooked: They try to negotiate at the end rather than shape perceptions from the start.

• Teach: Value framing, executive presence, results-first storytelling.

• Tools: Value Vault, offer prep planner, “Pay Me What I’m Worth” script.

Teaching Tip: Teach them how to drip their ROI into every phase of the hiring process.

7. The First Paycheck Covers the Cost of Coaching

“If what you’re doing isn’t working, the real cost is in delay.”

• Commonly Overlooked: They try to DIY for too long, stuck in trial-and-error.

• Teach: The ROI of clarity, speed, and positioning.

• Tools: Time-to-hire calculator, coaching ROI visual, decision-point matrix.

Teaching Tip: Help them see that guidance is not an expense — it’s a shortcut to momentum.

Exercises & Actions

•  Conduct a Job Search Effort Audit

•  Build a Talk-About Template for networking

•  Craft a 30-Second Career Hook

•  Run a LinkedIn Visibility Score

•  Write 3 Value-Based Career Stories

•  Email 5 contacts using the Bridge Builder Outreach

If you're not getting traction, you're not missing tactics — you're missing leverage.

Teach them to stop working harder and start working smarter, louder, and prouder.