We've all heard the saying, “It’s not what you know, it’s who you know.” But in today’s job market, that’s only half the equation. The real magic happens when who you know is so excited about you that they can’t help but introduce you to who they know.
Think about it: Your network is limited. But if your network actively shares your story with their connections, your reach multiplies exponentially. That’s how real opportunities are created—not just by having contacts, but by being so compelling that your contacts become your advocates.
So, How Do You Become “Share-Worthy”?
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Have a Clear & Memorable Story
If someone in your network were to describe you in one sentence, what would they say? If you don’t have a crisp, compelling answer, neither will they. Make sure your professional brand is clear, unique, and easy to remember.
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Give People a Reason to Talk About You
Do you bring fresh insights? Do you have a standout success story? Are you known for being the go-to expert in your field? The more value you offer, the more likely people are to share your name when opportunities arise.
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Make It Easy to Connect the Dots
If someone in your network wanted to introduce you to a hiring manager or an executive, could they do it effortlessly? Keep your LinkedIn profile sharp, your elevator pitch refined, and your resume on point—so when the moment comes, there’s no hesitation.
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Be Generous First
Networking isn’t just about getting—it’s about giving. The more you support, endorse, and refer others, the more likely they’ll do the same for you. When you’re top of mind for the right reasons, doors open.
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Stay Engaged & Top of Mind
Out of sight, out of mind. Regularly engage with your network through LinkedIn posts, meaningful conversations, and check-ins. The more visible you are, the more likely people will think of you when the right opportunity arises.
The Bottom Line
The goal isn’t just to have a strong network—it’s to be so valuable, interesting, and relevant that your network actively promotes you to theirs. The job you want, the opportunity you need, or the partnership you’ve been searching for is likely just a few introductions away. Make it easy for those introductions to happen.
So ask yourself: Would my network be excited to introduce me to theirs? If not, it’s time to work on becoming unforgettable.
Curt Skene
FOUNDER
Career Network Club