One of the best-kept secrets is to use the power of unsolicited problem-solving pitches for the companies you admire. Most candidates wait to be asked questions and then answer within the constraints of the job description. But if you approach companies proactively with a brief, tailored pitch on how you would solve a specific challenge or leverage an opportunity they may be facing, you’ll catch their attention in a way few do.

Here’s how:

1. Research Deeply: Look into the company’s recent challenges, market moves, competitors, and key goals. Follow them on LinkedIn, read their latest news, listen to any podcasts with their leadership, and dive into reports or industry analysis that may give insight into what they need.

2. Identify a Unique Challenge or Opportunity: Pinpoint something that’s significant to them but not widely discussed. For instance, if they recently launched a new product, think of ways to expand its market reach or improve customer adoption.

3. Craft a One-Page Solution Outline: Write a clear, concise one-pager that outlines your proposed solution, why it matters to them, and what it could achieve. This isn’t a deep report but rather a “thought starter” that shows your value. Title it as a Strategic Insight for [Company’s Name].

4. Send it Directly to the Hiring Manager or Key Decision-Makers: Use LinkedIn to find the hiring manager or someone in a senior role in the department you’re interested in. A message as simple as, “I’ve been following [Company Name] and noticed an opportunity to [improve area X]. I’d love to share an idea on how I could help if you’re open to it.”

5. Follow Up with Precision and Patience: If you don’t hear back right away, a gentle follow-up a week later to see if they had a chance to review your insight keeps you on their radar.

Taking this approach makes you memorable and shows initiative, strategic thinking, and a commitment to their goals—qualities that stand out to hiring managers and make them eager to bring someone with your drive on board.