Freakonomics

Freakonomics challenges conventional wisdom by uncovering the hidden economic forces shaping everyday decisions. Through surprising case studies—ranging from crime rates to corporate incentives—it demonstrates how data and incentives drive behavior more than assumptions or tradition. For business professionals in transition, the book is a reminder to look beyond the obvious, question accepted norms, and apply critical thinking to solve problems. It’s a valuable lesson in adaptability, creativity, and strategic decision-making.