The Content Code

"The Content Code" by Mark Schaefer is a strategic guide for business leaders and marketers aiming to amplify the reach and impact of their content. Schaefer emphasizes the six key “codes” — social proof, triggers, community, and shareability — that drive content to go beyond mere publishing. For mid-to-senior professionals, the book offers actionable insights on building visibility, influence, and trust online, helping you stand out in competitive North American job markets.