Known

"Known" by Mark Schaefer is a practical guide for professionals who want to stand out in a crowded market. It teaches how to identify your unique strengths, share your expertise strategically, and build a personal brand that attracts opportunities. Schaefer emphasizes consistent visibility, credibility, and relationship-building, showing readers how to become the “go-to” person in their field. For mid-to-senior business professionals in North America, it’s a roadmap to career differentiation and influence.