Good To Great

Good to Great by Jim Collins explores why some companies achieve exceptional, sustained success while others fail to thrive. Drawing on rigorous research, Collins identifies key principles for greatness, including disciplined leadership, a culture of accountability, and a focus on core strengths. He emphasizes the importance of getting the right people on board, confronting brutal truths, and maintaining a steadfast commitment to long-term goals. This transformative business classic offers actionable insights for leaders seeking to elevate their organizations.