Crossing The Chasm

Crossing the Chasm by Geoffrey A. Moore is a groundbreaking marketing book that explores the challenges companies face when bringing disruptive products to market. It focuses on the "chasm," the critical gap between early adopters and the mainstream market, where many tech products fail. Moore provides strategies for successfully bridging this gap, emphasizing the need for targeted marketing, niche focus, and a clear value proposition to move from early success to widespread adoption and market dominance.