Hooked

"Hooked: How to Build Habit-Forming Products" by Nir Eyal explores the psychological principles behind creating products that capture users' attention and encourage repeat usage. Eyal presents the "Hook Model," consisting of four stages: Trigger, Action, Variable Reward, and Investment. The book provides practical strategies for businesses to design engaging products while addressing ethical considerations of user manipulation. It's a valuable resource for entrepreneurs, product managers, and marketers aiming to build successful, user-centric products.