Executives who do a great job of painting a brilliant picture of the company’s future with them in it will receive more job offers. Employers are looking to solve their business problems and they want to do it fast, efficiently and with limited hassles. Make sure you take the time to really understand the employer’s business and talk as though you are the consultant who is there to solve their problems. When answering questions always demonstrate the application of your skills and how they will apply in this opportunity. Create diagrams either in advance or in the meeting that makes it easy to understand your thoughts. Never underestimate the power of drafting a concept before their eyes because no one else will do that and it shows undeniable depth of expertise. Simply stated, “Employers need to clearly see how their lives will be different with you in it!” Use the word ‘we’ when describing a solution that puts you in the middle of their much-needed resolution. As often as you can draw a parallel to your experience so that they know you have “been there and done that” before. Use phrases such as “this situation is much like the challenge I faced at …” This will allow them to make the bridge between their world and yours. In the end it’s all about understanding their business and demonstrating how you can step in and immediately help them to succeed.

Showing an employer the difference you will make if they hire you requires effectively communicating your past experiences, accomplishments, and contributions in a way that demonstrates your value and potential impact on their organization. Here are some strategies to achieve this:

1. Quantify Achievements: Provide concrete examples of how your past actions have positively impacted previous employers. Use metrics, numbers, and specific results to quantify your achievements whenever possible. For example, highlight sales figures, cost savings, revenue growth, project completions, or other measurable outcomes.

2. Highlight Relevant Skills: Identify and highlight the skills and abilities that are most relevant to the position you're applying for. Draw connections between your past experiences and the requirements of the job, demonstrating how your skills align with the employer's needs and objectives.

3. Share Success Stories: Share success stories or case studies from your past experiences that illustrate your ability to solve problems, overcome challenges, or deliver results. Describe the situation, the actions you took, and the positive outcomes achieved as a result of your efforts.

4. Focus on Impact: Emphasize the impact and value you bring to the table rather than just listing job duties or responsibilities. Explain how your contributions have contributed to the success of previous projects, teams, or organizations and how you can replicate that success in a new role.

5. Tailor Your Examples: Customize your examples and stories to align with the specific needs and priorities of the employer. Research the company and the job requirements to understand what they're looking for and tailor your examples accordingly to demonstrate your fit for the role.

6. Use the STAR Method: When discussing past experiences in interviews or on your resume, use the STAR method (Situation, Task, Action, Result) to structure your responses. Start by describing the situation or problem you faced, outline the tasks involved, explain the actions you took to address the situation, and conclude with the results or outcomes achieved.

7. Show Initiative and Leadership: Highlight instances where you took initiative, demonstrated leadership, or went above and beyond expectations in previous roles. Employers are often looking for candidates who can drive results, inspire others, and take ownership of their work.

8. Provide References: Offer references from previous employers or colleagues who can attest to your skills, work ethic, and contributions. Positive feedback from others can reinforce your claims and provide additional evidence of the difference you can make if hired.

9. Demonstrate Cultural Fit: Show how your values, personality, and work style align with the company culture and values. Employers not only want someone who can do the job but also someone who will fit in well with the team and contribute positively to the organizational culture.

By effectively communicating your past experiences, accomplishments, and potential impact, you can demonstrate to employers the value you bring to their organization and increase your chances of securing the job.

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